Welcome to 2025!  

Let's start the year off at the beginning... why do we talk about findability? 

Is it Search? SEO? Marketing? Optimization? 

It is related to all of these, but it's true purpose...

Reduce, Reuse, Recycle

Remember in school when recycling was the exciting vision to save our planet?  Earth day celebrations, essays written, posters drawn, we were all introduced to the catchy phras...

In 2005, I created my first website for my own business.  I had joined forces with another IT consultant and planned to sell website design services.

Search engines were in their infancy then so figu...

What are they looking for?

Have you ever stared at a blank page straining your brain for something to talk about in your content? I get it, finding a topic that will provide help to your audience is ...

I want to ask you to seriously consider the difference between written and spoken words.

Spoken words are infused with emotion through body language and context in conversation.

If you have ever ...

We all have preferred ways of doing things, right? 

Some have to rinse their dishes before going into the dishwasher,

some take off their shoes as soon as they enter the house,. 

and many never use...