Keywords are the connectors of your content to a potential client looking for a solution online.

This week we talk about choosing questions as your  keywords.  If you use a question as your theme for a content piece it can be used as a solution for a search engine client requesting it.

As your client is traveling their journey to finding what they need, they will have many questions. You can be a part of their learning experience by providing helpful and useful answers to their questions.

The process they are going through to make a decision is made up of many micro-decision points.  Each of these points needs an answer for them to feel comfortable and confident in moving forward.

Provide an answer to a common question they will ask, use the question as the title to the piece.  You'll then get to be a part of the conversation toward a solution.