Findability is the first step to SEO success

Findability is the foundational work to get content into a search engine that a lot of people miss. They hear a lot about optimization when actually this beginning step ensures you create content with the right clues in it so the search engines read and catalog your pieces. That's what I call findability.  It's a step that's missing the current conversations around SEO for business owners.  I am on a mission to help people to understand it and make sure they know they can do this step themselves.